Fundraise-Readiness CFO Services for UK Consumer Brands

Get your UK consumer brand investment-ready. We own the numbers, build the investor model, and get you to a fundable data room — on the same simple monthly retainer.

The problem we solve

A raise is won or lost on three things: unit economics an investor will underwrite, a forecast they believe, and a founder who knows their numbers cold. Everything else gets you into the meeting. Those three turn the meeting into a term sheet.

Oro is the finance leader who gets you there. We own your numbers, build the investor model, clean up the historicals, and prepare a data room that survives diligence — so you walk into the room ready, not hoping.

What is in scope

  • Full ownership of the numbers. We take ownership of your finances and work alongside your accountant, so one person is accountable for the numbers investors will scrutinise.
  • Business and cash forecasting. The integrated forecast investors expect, with the assumptions the raise depends on made explicit.
  • Cost optimisation. Unit economics that work — finding the margin and fixing the leaks before an investor finds them first.
  • Ad hoc financial analysis for decisions. The one-off questions that decide the raise — how much to raise, at what valuation, and the answers to the questions investors will probe in diligence.
  • Monthly investor and board reporting. A monthly pack with clear recommendations, ready to continue as board reporting once you have raised.

What we will not do

We will not take a commission on capital raised. We will not push a round that should not happen. We will not dress up unit economics that do not work. If the right answer is "wait", we will say so.

Pricing

One simple monthly retainer of £2,000 to £6,000, depending on scope. One-month rolling notice either side — you are never locked into a CFO that is not working.

Frequently asked questions

What does it cost?
The same simple monthly retainer as our ongoing work: £2,000 to £6,000, depending on scope. No commission on capital raised — our incentive is the brand getting funded on the right terms.
Do you raise the money for us?
No. We get the brand and the numbers ready, and introduce you informally when the fit is obvious. The formal raise is yours, sometimes with a placement agent we can recommend.
What do we end up with?
A forecast and investor model that holds up, clean historical numbers, unit economics an investor will underwrite, a data room indexed to the standard request list, and a Q&A bank so you are ready for the diligence calls.
What if we are too early to raise?
We will tell you. Sometimes the most useful answer is "wait six months, fix these three things, come back". That is a saved raise, not a lost one.
Will you stay on after the round closes?
Most clients keep the retainer running — it is the right support for the first year of operating after an investment.
Written by William Smithwhite, Founder and Fractional CFO.
Last updated 2026-05-28.