The problem we solve
Two things keep Amazon sellers awake. The first is running out of cash — between the Amazon reserve, the payout cadence, and big inventory buys, cash is hard to predict. The second is not knowing what you can actually afford to do next, whether that is hiring, buying more stock, or launching a new product.
It is harder on Amazon because the truth is hidden. The settlement report nets dozens of fees, returns, and PPC into one number that tells you nothing about which ASIN makes money. Oro rebuilds the real picture, shows you your cash position clearly, and gives you a monthly read so the big calls stop being guesses.
What is in scope
- Full ownership of the numbers. We take ownership of your finances and work alongside your accountant, so one person is accountable for the numbers that matter.
- Business and cash forecasting. A clear forecast of where the business is heading and how much cash you have to work with, including the Amazon reserve and payout cadence.
- Cost optimisation. Finding and fixing the margin — fees, storage, returns, and the places money is quietly leaking out of the business.
- Ad hoc financial analysis for decisions. The one-off questions that need a real answer before you commit — ASIN profitability, PPC, new product launches, new marketplaces, and international expansion.
- Monthly investor and board reporting. A monthly pack with clear finance recommendations and observations about the business, not just numbers.
Where the money quietly leaks
On almost every Amazon brand we work with, three line items are bigger than the founder believed: long-term storage fees that compound on ageing stock, inbound and placement fees that are rarely tied back to the right SKU, and returns that are netted against revenue but never allocated to the products causing them. Each one looks small. Together they routinely take five to ten points out of margin.
Pricing
One simple monthly retainer of £2,000 to £6,000, depending on scope. One-month rolling notice either side — you are never locked into a CFO that is not working.